A latest report via admanGo makes a speciality of some recent Hong Kong advertising spending figures. Confirming absolutely everyone’s suspicions, the whole ad spend inside the city in January and February of this year turned into HK$6.01 billion – representing a thirteen percentage drop compared to the identical period ultimate yr, and the primary double-digit lower on account that 2000.
Magazine advertising was particularly tough hit, falling by using 28 percent, at the same time as Television Broadcasts Limited (TVB), one of Hong Kong’s major TV channels, recorded a 9 percent drop in its ad sales.
The primary reason cited for this drop is the continuing lower in retail income due to fewer traffic getting back from the mainland, and this is true to an quantity – we have all taken a hit from that. However, the truth is that traditional media advertising has been becoming less famous for years.
The precise news is that this doesn’t suggest your advertising and marketing spend has to be less effective – a long way from it. By selecting the proper channels and concentrated on the right audiences, you could nevertheless make certain that your advertising finances supplies tremendous value for cash.
Digital brings centered effects and better returns
In Hong Kong, contemporary typical consumer takes in logo records through a variety of various channels. With virtual turning into more and more dominant, specifically cell channels, brands that follow multi-channel, multi-platform advertising are experiencing fantastic outcomes. They are deepening engagement and growing their interplay with their target audiences, and doing so at a discounted price.
For years, specialists were announcing that digital platforms are the destiny. That future has now arrived. With the top notch electricity and portability of modern era, digital advertising – in particular cell and social media advertisements – can ship finely-tuned messages to surprisingly-specific audiences at a very reasonable price.